Facebook Page Strategic Plan...Your How To Guide!
A Facebook Page is the place in which you are creating a social relationship between your brand and your audience to gain their trust. In this article I will try to show you the basic steps you should follow to get your page effective, engaging and viral!
Why should I create a Facebook Page?
- First thing is to create conversations with your audience.
- Technically, Pages, unlike profiles and groups, enable you to insights such as; fans demographics, number of interactions with fans. Insights are important to help you to know more your audience and getting you nearer to them.
Content is the King everywhere!
- Content is the King not also according to search engines, but also on Social Media channels. Content should not be just about your brand, you can search for interesting content produced by others that can add a relative value to your business.
Networking is always better!
- Create a solid netwrok between your all Social Media channels. Share your Youtube videos to your Facebook page and your Facebook page photos to your Twitter account.
Find you targeted audience!
- You have to determine the main features of your audience to be able to presente the most relevant benefits they do need. You have to know your targeted age, sex and location just to optimize your content to become more relevant to them in order to get more engagement.
Facebook insights...Get some new ideas!
- To make sure that you got your targeted audience, you should use Facebook Insights to explore the nature of your current audience and which piece of content that can get more interactions.
Use Surveys!
- The most right person to evaluate your services is the one who needs them...Your audience! Use monthly surveys to receive the negative and not just the positive comments on your performance, which should help you to improve your way and techniques.
Facts...You should know! ;)
- Photos on Facebook gets 39% more interaction and it's better to gather relevant photos in one album to make it easier to your audience find all the relevant topics in one place.
- Shorter text posts get 23% more interaction...Say it all in few words!
- Using emoctions increases comments by 33%...Have a sense of humor dude! ;)
- Engagement on week-ends is 18% higher than other days.
- Questions posts get 100% more comments.
- 42% of fans like a page just to get coupons or discounts.
I hope that these tips could be useful for you to manage well your Facebook Page.
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