Top 5 Social Media Trends To Watch In 2016!
Social Media has become a fundamental part of our daily life, and that's why all businesses now are trying to have a solid presence on them in order to drive potential leads to their online websites.
Every phase has its features and requirements, so in this article we will discuss the top 5 Social Media Trends to watch in 2016 as you need to start outlining your strategy from now!
1 - Social Media Vs Content Marketing:
Social Media users used to see the same photos, links and videos of a brand on all its social media channels. This action will not be valid in 2016 as every social media channel has its nature and its specific audience; Twitter users need instant news and messages, Facebook users need a story to interactive with it while Instagram users need high quality visual content. This fact will create a new role that gathers Social Media Experts with Content Marketing Experts to produce a Social Media Content Marketing Expert!
2 - Shop On Social Media - User/Brand Experience:
One of the main goals for all brands that use social media is to drive leads to their online website on which they may purchase. It was a difficult task to convince a user that he has to waste "his social media time" and to navigate on another website to buy your product. Facebook and Twitter finished this dilemma! In 2015, the big 2 social media channels was experiencing a beta (shop online) by offering a payment secure system which enables users from buying the desired product while they are still on their social media channel. In 2016, it's expected to use officially the shop online feature on Facebook and Twitter!
3 - Pinterest Users Are Shoppers!
Pinterest is one of the most growing social media channels in these few last years! Just note that in the second half of 2014 they doubled their audience! The nature of Pinterest users is clear now; most of them are there to do shopping! So it's expected that Pinterest will be one of the top selling social media channels in 2016!
4 - Visual Content Is The Way!
Do you imagine that 2 billion images are shared every day via social media? Marketers can't avoid concentrating on using images to deliver their messages as images now are like a live text speech that's more effective than words!
5 - Illusion Of Privacy To Be Real!
No one of us wants that our conversations to be shared all over the world with all the people we know. Facebook will try to overcome this issue by offering private chat rooms and forums on which you can talk freely in an anonymous way without being forced to share your name or your data on your own profile.
In social media it does not matter that you are following a right strategy, what matters is to be faster than others in following it as you need to offer a unique content that nobody has shared before! So be quick! And be unique!
I hope that this article has offered you even a little piece of information that may help you getting the right audience in the right way!
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I really enjoyed reading this article . Thank Eslam :)
ReplyDeleteThanks Bassem for your reply! Appreciated! :)
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