How To Get Engaging Video Content On Youtube?
Youtube has ranked 3rd according to Alexa between the most visited sites all over the web! Isn't this fact enough to make you analyse, promote and get the best use of your Youtube videos? If so, continue reading this article!
As we all agreed, Visual Content has become the King! Don't you believe that? I'll prove it in few words! Imagine that you are searching reviews about a new mobile you are about to buy, and you found a written review and a video one...Which one will be preferable as a content that provides you what you need? Of course the video one!
So you have to start having a careful look at your content published on Youtube! But how can you do that in few easy steps? I will discuss that here, so get tuned! ;)
1 - Youtube channel basics!
- Your channel should have a unique name that describes your business.
- You have to use your official logo on your channel!
- You need to put a cover photo (with high resolution) that is related to what you offer!
2 - Featured Video Channel!
- Every channel has a homepage on which you should post a short, attractive and relative video content that can tell users what they will discover on your channel!
- 5 seconds rule, is a rule fixed by Youtube that confirms the fact that videos that can't catch the eye during the first 5 seconds are not engaging!
3 - SEO for your video content!
- A video content is quite similare to a webpage on your site; so you have to carefully choose your title, description and tags (keywords).
- Quality of video content is so important as recently you will notice that HD videos get high ranks as Youtube believes that low quality videos are getting many dislikes and the user experience is negative.
4 - Get your channel networked!
- Submit your Youtube channel link to your official site and on your social media channels!
- Provide Youtube channel with links to your site and social media channels!
5 - Call-To-Action!
- Why do you publish a video content? Do you want to sell? Or do you want users to subscribe to your channel? Or do you want and want and want??? Kindly tell them what do you need from them as they will not have enough time to guess it!
Youtube has been added as a search category to Google Trend, so give a careful treatment to your video content as you will know discover that you were losing a lot!
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