Instagram Marketing Tips and Strategy - Ekaterina Mityasova Interview with Eslam Medhat

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Instagram Marketing Tips and Strategy

It's Instagram time! Yes? Here is why I thought it's a top priority to discuss the most important tips, questions and techniques regarding this social media new monster!
In this article, I'm running an interesting interview with Ekaterina Mityasova, Director of Business Development at International Digital Solutions. Ekaterina will try to draw your attention to some techniques you should follow and apply in order to get more interactions and more engagements.

1 – Is Instagram a suitable platform for online marketing?

Even though you could till now hear some arguments on whether it is worth and possible to market in Instagram, it is quickly increasing its power as a marketing platform. This social network allows for viral growth mechanisms (mind the power of hashtags on Instagram), therefore it can boost high engagement rates.

Whatever metric is chosen by analytics to measure engagement, Instagram is on top of the list! By its average post engagement rate, average profile interactions, or total profile interactions.

Instagram is already feeling comfortable in the Middle East. For example, in Saudi Arabia it is more popular than Pinterest & LinkedIn, and as popular as Skype & Facebook Messenger.

2 – What’s the most important and unique feature of Instagram?

Instagram is designed as a mobile app and in spite of it’s being available on desktop, the non-mobile functionality is limited and not really welcoming active usage. That is the reason why location specific content gets boosted on Instagram.

That is an open invitation for location-based marketing. It creates great opportunities for local businesses, such as shops, restaurants, beauty salons or dental clinics, and public organizations, such as schools, to nurture communities. Location sensitive information, that is personalized and delivered on time, will always be valued by people searching for certain products or services.

3 – Shall I use Instagram, Pinterest and Flickr or it’s better to use just Instagram?

This depends on two main factors: your audiences and your social media implementation proficiency.

First of all, if Pinterest or Flickr are not popular with your target audience, then don’t use them. To define whether your audience is present there, you may either search the platforms or ask your stakeholders directly. Are they travellers, travel bloggers and half professional photographers? Well, they are probably active on Flickr and Instagram. Are they moms? Then you are more likely to engage with them on Instagram and Pinterest. Are they part of tech or geek crowd? Probably they hang out on Flickr, not on Pinterest or Instagram.

Second of all, if you are just starting your social media presence & rich content publishing, choose one pilot platform where you can try your voice and tone, figure out how your brand should be represented. Basically you will test your content strategy. As soon as you figure it out, amplify it to other channels popular among your target audience.

4 – Photos on Instagram should be professional? Casual? And why?

The visual content on Instagram should be of professional quality, as long as it is published for professional purposes. It represents your organization and it should be up to its level.

Of course, when you highlight corporate culture or events with behind the scene photos, they won’t be of professional quality by definition.

A consistent voice on social media is key to building your brand, and on Instagram, the need for a clearly defined aesthetic adds an additional layer of consideration. Even if one person is responsible for managing your brand’s Instagram account, establishing guidelines for photo and video composition, filter use and captions will ensure that your Instagram content is part of a unified brand experience for your followers.

5 – How can I generate traffic from Instagram account to my website?

In a general sense, you need to figure out what kind of traffic would you like to receive and for what reason. Are you seeking for brand recognition? For promotion of special offers? For community growth? Your traffic-generating campaign should consider these goals to be effective.

That being said, contests that induce user-generated content are a great way to drive traffic to your website.

Establishing influencer relations is another awesome way to generate traffic. Businesses in travel and tourism industry have been enjoying this strategy in a creative way: inviting powerful Instagrammers to paid trips, and even paying them salary for working on creating professional visual content about the destination!

Summary

The conclusion is, if you are not on Instagram, and your audiences are there, then start working on it today. Do your researches, plan your launch and start experimenting.

Remember, you will benefit from creating your own hashtags on Instagram, they help to nurture communities and direct well-targeted traffic to your website. You may create specific hashtags dedicated to a single campaign (contest) and evergreen hashtags that will stay with you as long as your business runs.

I hope that the article was interesting and helpful and wait for more interesting articles and interviews!

For more videos, tips and articles from Ekaterina, you can follow her on :

YouTube channel https://www.youtube.com/c/Educateids
E-ducate blog here http://educate-ids.com/blogs/all
Twitter @emityasova

Follow me on Social Media :

Facebook : fb.com/eslammedhat5
Twitter : @EslamMedhat89
Prezi : https://prezi.com/user/7zevlcjs9m1t/
LinkedIn : https://eg.linkedin.com/pub/eslam-medhat/ab/b72/873